Web Design is Evolving
The funny thing is, it is not just about any one discipline anymore. The whole internet marketing gamut spans from usability, landing page design and SEO to provide a client what they need. It used to be simple, no thought of a dynamic page, just a good old fashioned emotionally charged website, which may or may not have have scored on any other level that a great design “in the clients mind”.
This is why sometimes it pays to be objective. What looks fine to one person, may have an entirely different look and feel to another. So, diversity is ok, but it is better to have concrete fundamentals to fall back on. Fortunately there are SEO Web Design companies that specialize in multivariate testing, optimized template design so you don’t have to waste your time worrying about traffic. There is nothing wrong with emotion, it should just be channeled appropriately to the right place.